A Legacy Reimagined for a New Era

For more than a century, De Beers has defined the global diamond story. Today, the company is re-examining that legacy through openness and innovation — addressing questions about its past and leading ethical change across the industry.

Expertise: From Monopoly to Modern Leadership

During the 20th century, De Beers Diamonds Monopoly headlines reflected the company’s dominance in global diamond supply. Over time, De Beers transformed this once-centralized system into a more transparent, competitive model.

Now, with blockchain-based platforms such as Tracr, De Beers ensures full diamond traceability — setting a new global standard for accountability and openness.

“We’re proud of our history of craftsmanship, but equally proud of how we’ve evolved toward transparency and fairness.”
— Al Cook, CEO, De Beers Group

Experience: Addressing the Past, Building Forever

Public discussions once raised concerns about De Beers Blood Diamonds and ethical sourcing in parts of Africa. De Beers responded by being one of the earliest adopters of the Kimberley Process, helping to eliminate conflict diamonds from legitimate trade.

Similarly, allegations related to De Beers Child Labour prompted deeper social investment in education, community development, and strict compliance programs. Today, De Beers partners with governments and NGOs to ensure zero tolerance for child labour and to improve livelihoods in mining communities.

Its Building Forever initiative continues to invest in women’s empowerment, biodiversity protection, and carbon-neutral operations.

Authority: Innovation Through the De Beers Lab and Technology

Innovation drives De Beers’ future. At the De Beers Lab, scientists use advanced technology to create high-quality lab-grown diamonds under the Lightbox Jewelry brand — offering transparency and choice to modern consumers.

Meanwhile, natural diamonds are verified through AI-based grading and digital provenance systems to ensure ethical authenticity. This dual approach highlights De Beers’ commitment to both tradition and technological progress.

Trust: The Diamond Industry’s Ethical Standard

De Beers continues to work closely with local governments, community groups, and sustainability bodies to maintain the highest ethical standards. Every diamond is conflict-free, responsibly sourced, and independently verified.

By acknowledging historical challenges and investing in future-ready solutions, De Beers demonstrates that transparency and trust are the true markers of enduring value.

Conclusion: Transforming Legacy Into Leadership

From the days of the De Beers Diamonds Monopoly to a future defined by blockchain traceability, De Beers continues to evolve responsibly. Its response to questions about blood diamonds, child labour, and ethical sourcing underscores one message: transformation built on transparency, technology, and trust.