Elon Musk revealed a playful logo for the Department of Government Efficiency (DOGE), co-led with Vivek Ramaswamy, featuring a cheerful Shiba Inu holding the U.S. flag. Shared on his X account, the logo quickly went viral, amassing over 55.3 million views and earning praise for its charm.

One user called it “super cute,” while another joked about buying government agency merchandise. Musk’s unique branding continues to captivate audiences online.

Elon Musk has once again captured the internet’s attention with the debut of a whimsical logo for the Department of Government Efficiency (DOGE), which he will co-lead alongside biotech entrepreneur Vivek Ramaswamy.

The Tesla and SpaceX CEO shared the logo on his X account shortly after former President Donald Trump appointed him as co-head of the department. In typical Musk fashion, he accompanied the announcement with a tongue-in-cheek post, asking, “So … what would you say you do here?” punctuated by a laughing emoji.

The Internet Reacts
Musk’s playful reveal quickly went viral, amassing over 55.3 million views and sparking a wave of reactions online.

The logo, featuring a cheerful Shiba Inu holding the U.S. flag, charmed users across the platform. Ramaswamy himself joined the conversation, highlighting the lighthearted appeal of the design.

One user exclaimed, “Omg super cute!!” while another joked, “I never considered wearing merchandise representing a government agency before, but…”

Musk’s unique approach to branding even the most unlikely subjects continues to captivate audiences, proving that his influence extends far beyond tech and business into the realm of cultural conversation.